Blog #9: New Fashion Show Formats

One of the most innovative and intriguing new fashion show formats is the use of holograms. By using holograms to present a show, the designer and producers can put every element in how they want the show to go, pre-record it, and edit it while still capturing the essence of a live fashion show. It's genius, in my opinion, because they don't have to worry about the cost and stress that comes along with setting up a normal fashion show.

Here's a great video I found of the first complete holographic fashion show held by Stefan Eckert in 2011. It's really cool and artistic-- and I like how they go behind the scenes a little bit. How do you guys feel about holograms being used more and more in fashion?

Blog # 8: A look inside a Lookbook

I personally prefer to check out a designer's lookbook when they are launching a new collection. I mean, I love the action of a fashion show as much as the next girl but I have a bit of ADD and can never really concentrate or process everything that is flying at me during a show. A lookbook gives me the chance to sit down and analyze my favorite styles and designs. It's driving me crazy that my Mac keeps autocorrecting lookbook to cookbook right now.

Here's some images you would see in a typical seasonal cookbook! I MEAN LOOKBOOK.

 Alexander McQueen Menswear Fall 2012:

And Clover Canyon Spring 2013:

As well as Wildfox Spring 2013:

xoxo Melissa