Blog #7: Trunk Shows

A good Trunk Show is one of my favorite parts about being consumed by the fashion world! It is a unique and intimate way for designers and brands to show off new collections and exclusive styles to the public. Some trunk shows even feature exclusive sales and deals, others just showcase the best styles and designs from the next season. Either way, it is a fun an almost VIP-esque way to view a designers work. And sometimes there are even cocktails ;)

This week, Saks Fifth Avenue is featuring a trunk show, inviting guest to preview the Spring 2013 collection. Sounds like fun! Well, as long as the weather permits. Check out the link and head over there if the storm sweeps past us.

http://www.saksfifthavenue.com/stores/event.jsp?storeNumber=001&eventId=42e8c3af-1fa5-4a8c-86c5-2bdc3ac559a8


xoxo Melissa

Blog #6: Fashion Show Video

One of my favorite parts about fashion week is being able to attend almost any show--well as long as you're on the internet! Seriously, you can live stream almost any show and most designers provide previously recorded shows on their websites. This is the future people! Here is my favorite show that I caught online from Rebecca Minkoff :)

http://youtu.be/87aMfSx_HqE

Blog #5: Fall Windows! Bergdorf Goodman!

In our industry, visual merchandising is HUGE. It's an element that turns window shoppers to customers--and is a way to bring new and old customers into your stores. I took a class on visual merchandising so I now see it from a totally different angle and have grown a love for the workmanship  and the art behind it. So this week's task led me to none other than Bergdorf Goodman. :)

I decided to devote my Fall windows blog to Bergdorf because the windows literally stopped me in my tracks--and it just so happens to be Bergdorf's big 111th birthday. These babies took 6 months to create and you can tell by the details that even that amount of time seems too little. Each window captures the essence of Bergdorf and the details exemplify how special this NYC luxury retailer really is. They also feature some of the hottest fall trends. Check it out :)

Loving the purple! 

xoxo Melissa

The Art of Fashion Journalism: New York Times Edition

Though fashion is my first love, literature is a close second. Lucky for me, The New York Times provides readers like me with beautifully articulated words to describe a mostly visual world. 

With Paris fashion week in full swing, I often find myself referring to the NY Times above any other source to catch the scoop on what's going on.

One of my favorite designers is Phoebe Philo for Celine so I was THRILLED to see that Cathy Horyn did the honors of reviewing the Paris fashion week show. I really wanted to see what she had to say after seeing the debut of Celine's "furry" line of shoes. Yikes. As a fashion journalist, Horyn and others of the field have their own language when reporting; and without even looking at the images readers can visualize the essence of the show. And the furry shoes.

Here's a link to the review: Céline Keeps the Paris Winners Coming

I, on the other hand, personally did the honors of picking apart Cathy's report and came up with some examples of her fashion reporter language use:

1. Silhouette/ Design

-Minimalism

-Lean

-"Full of slouch"

-Sleeveless

-Down Low

-Across bust

-Cropped

-Fold over

-Above the ankles

-Rolled collar

-Fluted skirt

-Semi fitted

-Corseted

-Pant-suit

2. Details

-Metal

-Frayed

-Furry

-Twisted

-Cookie cutter

-Piled

-Pressed

-Stitched

-Crushed

-Zippered

-Polka dotted

3. Color

-Creamy white

-Chick-yellow

-Noir

-Rough Navy

-Play-doh pink

-Pale gold

-Silver-gray

-Commando Khaki

4. Fabric

-Crepe

-Sateen

-Leather

-Linen

-Mink

-Satin

-Felt

-Denim

-Nylon

-Mesh

-Tweed

-Chiffon

5. Creative Jargon

-Chunky

-Droopy

-Burlap rough

-Squashy

-Slouchy

-Clean

-Fluid

-Funky

-Audacious

-Enameled

-Kooky

-Parachute soft

-Sweet

-Commando

-Broken-down

-Rowdy

-Wintry

-Lethargic

….and the list goes on. Seriously! Cathy, among other fashion journalists, have mastered the art of word and portrayal of visual elements with the use of their very own language. Love it!

xoxo Melissa